Multi-cloud isn’t a “big tech” flex

Hot take
Written By Mariel Zayas-Bazan

Hot Take

Multi-cloud isn’t a “big tech” flex

BoomPop Team · 10/20/2025

AWS had a meltdown, and half the internet acted like it was Y2K again.

When AWS (Amazon Web Services, the comprehensive cloud computing platform) took a nap this week, it was mostly us-east-1 (North Virginia)—the overachiever region everyone flocks to because it gets the cool features first.

And when it went down? Boom. Half the internet turned into a 404 page.

Here’s the thing: being able to run in multiple regions isn’t some enterprise-only magic trick. It’s just good hygiene. If one cloud burps and your whole platform faints, that’s not destiny—that’s denial.

We use SST (built on Pulumi, which vibes with Terraform) so when AWS starts acting dramatic, we flip one line of code and—pop—we’re live somewhere saner.

Reliable infrastructure doesn’t have to be fancy. Just functional. 

-Joe Groseclose, VP of Engineering at BoomPop

Back when tech bros referred to themselves as part of the “dot com boom”.

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